BOUCHERON USA Ltd.
May 1997 – June 1999
Executive Director, Marketing – (13 lines) New York, N.Y.
- Directed promotional activities for all brands.
- Managed advertising expenditures, handling a $3.0 million media budget each year.
- Directed forecasting, promotional budgets and marketing analysis.
- Presented all promotional programs to the sales force and retail accounts.
- Liaison between 3 French offices, the sales force and the U.S. retailers.
- Responsible for public relations in the U.S.
ARAMIS INC. (Division of ESTĒE LAUDER Companies)
May 1994 – April 1997
Director, Marketing Development – U.S. & Canada (7 lines) New York, N.Y.
- Directed concept development, including product formula benefit and packaging.
- Managed merchandising, promotion and advertising support for 6 lines, including:
TOMMY HILFIGER (Men and Women). - Solely responsible for product pricing and competitive brand positioning.
- Daily communication with sales force, retailer and industry.
- Managed forecasting; financial analysis; budgeting and inventory control.
- Oversaw sales administrative issues: allocation for collateral, sampling, and coordination of promotions from manufacturing to retailer.
REVLON, INC.
February 1993 – May 1994
Marketing Director, Mass Fragrances (5 lines) New York, N.Y.
- Responsible for developing and managing new and existing core brands.
- Developed marketing plan for new global fragrance launch, including products, promotions, pricing, and merchandising programs.
- Established plans for volume forecasts and spending.
- Worked with advertising agency to achieve marketing’s goals.
- Coordinated external market research to provide direction.
- Managed inventory control: product manufacturing and production liaison.
PARFUMS CHRISTIAN DIOR, INC.
August 1989 – February 1993
Marketing Manager, Fine Fragrances U.S. (7 lines) New York, N.Y.
- Managed $7.8 million promotional budgets including collateral, sampling, creative & in-store programs.
- Responsible for forecasting, purchasing, inventory control and promotion.
- Handled all aspects of sampling programs in national publications, scent-strips and retailer catalogues.
- Managed and communicated all programs to French management, U.S. sales force, and retailer.
CHRISTIAN DIOR ACCOUNT EXECUTIVE
Washington D.C./Baltimore – January 1990 – August 1990
- *Responsible for daily orders, inventory maintenance and exclusive promotional events for 34 doors
(National and Regional retailers/ Beauty and Fragrance) - Interviewed, hired and managed personal development for all Beauty Advisors.
- Planned and executed all promotional activities in store (GWP, PWP and in-store activities)
- Organized launch of two full line accounts.
CHRISTIAN DIOR ACCOUNT MANAGER – BELK STORES –
Charlotte, N.C. – August 1989 – January 1990
- Vendor/Retailer arbitration: Responsible for the resolution of charge-back disputes.
- Interviewed, hired and trained account executives, beauty advisors and make-up artists.
- Redefined territories and formulated strategy for under-performing doors.