Kristen Beckman develops Marketing & Sales Strategies and Implementation Plans. She works with clients on all aspects of new or existing brands, products or services, and answers all of the marketing and sales questions that are crucial to their success:
- Who is the customer?
- What do they care about?
- Where and how do they purchase?
- How do they receive information?
Marketing
- Consulting on brand and product development: Market analysis, competitive analysis, product analysis, cost of goods analysis.
- Plans to build existing brand presence
- Reviews to refresh existing marketing efforts
- Added focus to help execute activities
- Formulation of yearly budgets and P&Ls
- Support and guidance for developing visual and merchandising tools
- Create appealing promotional calendars with available resources
Sales
- Develop appropriate brand distribution plans
- Research and detail additional sales channels
- Oversee luxury retail distribution channels
- Create strategies to increase sales in established doors
Public Relations
- Work with teams to brainstorm additional Public relations tactics
- Supervise public relations efforts